I love questions.

What is yours?

Let's talk!


How I can support you

Research, Facilitation and Evaluation

Cultural Management, Cultural Policy, International Cultural Cooperation, Cultural Education

Your questions are my motivation. Dialogue is key. My analysis supports you with insightful perspectives responding to your needs. Together we enable knowledge sharing  to improve strategies.  I provide concepts, research, evaluation, facilitation, moderation - with expertise, experience, and sensitivity for the needs of cultural organisations. Let's start with some questions. 

Culture works - but how? What are the effects and impact of your work? How can you improve and acknowledge what you are doing? How does co-operation work - between civil society and policy-makers, across sectors?  


I am looking forward to your questions. 

ACMC_Anke Schad.jpeg

About me


I have been working in international research and consultancy projects in culture and related fields since 2006. Before starting my career as an independent researcher and evaluator, I spent more than a decade working for EDUCULT - Institute of Cultural Policy and Cultural Management. I have expertise in policy- and strategy-oriented research. 


In 2017 I graduated with a PhD (distinction) in Cultural Institution Studies from the University of Music and Performing Arts (mdw) Vienna. Supervised by Prof. Tasos Zembylas, I researched Cultural Governance in cities. I received the Award of Excellence by the Austrian Federal Ministry of Education, Science and Research. In 2019 I was awarded with the Herta and Kurt Blaukopf Award for excellent dissertations at the mdw. The Master studies at the Centre for Cultural and Media Policy Studies at the University of Warwick shaped my international perspective. In 2020, I taught cultural policy, cultural organisation and audience studies at the Zeppelin-University Friedrichshafen, where I have also been working with the research cluster on Arts Production and Cultural Policy in Transformation (ACPT).

Since December 2020, I am a Post Doc Researcher at the University of Vienna, Institute of Political Science, working on the project Agonistic Cultural Policy (AGONART) - Case Studies on the Conflicutal Transformation of Cultural Quarters (headed by Univ.-Prof. Dr. Oliver Marchart).


I have been a member of the board of the Association for Cultural Management since 2016, where I am specifically concerned with the networking of early career researchers and PhD students. I am also a board member at  EDUCULT.  In 2019, I have been appointed member of the Expert Council on Cultural Diversity of the Austrian UNESCO-Commission. 

I live and work in Vienna, together with my husband and our two children. I love their questions although I often fail to answer them. Vienna and its multifaceted past and present are a huge inspiration to my work. In particular, I love the coffee houses - drinking a Melange, listening to people talking in different languages, writing, and thinking. I love to travel to other places and meet new people. 


Kulturpolitische Forschung und Strategieentwicklung

Seit 2006 bin ich in der angewandten Kulturpolitikforschung für verschiedene Auftraggeber (u.a. Städte, Stiftungen) tätig. 

Evaluation der Kulturförderung der Stadt Graz

2021-2022 evaluiere ich gemeinsam mit dem Team von EDUCULT die Kulturförderung der Stadt Graz. Hier geht es einerseits um die konkreten Fördervereinbarungen für Kulturvereine bis 2025. Deren Entwicklungen (u.a. die Auswirkungen der Pandemie) und Perspektiven (u.a. im Hinblick auf Fair Pay) werden im Rahmen von ausführlichen Interviews in den Blick genommen. Darüber hinaus werden aus einer Analyse des gesamten Kulturförderwesens strategische Empfehlungen für die künftige kulturpolitische Ausrichtung der Stadt Graz gewonnen. 

Machbarkeitsstudie Tanzhaus in München

2021 habe ich den Bayrischen Landesverband für Zeitgenössischen Tanz in der Erarbeitung einer Machbarkeitsstudie für ein Tanzhaus in München mit Analysen unterstützt (Auftraggeber: Landeshauptstadt München). Dabei wurden in einem umfassenden partizipativen Prozess und einer Online-Survey Bedarfe, Visionen und Realisierungsszenarien für ein Tanzhaus mit Vernetzung im Stadtraum und internationaler Strahlkraft entwickelt. 

Evaluation and Facilitation for the Goethe-Institut e.V.

Between 2013 and 2016 I co-developed the impact-oriented evaluation concept "Culture works" for the Goethe-Institut, the cultural institute of the Federal Republic of Germany. How can evaluation support the assessment of impact, strategic decision-making and the dialogue between policy-makers and civil society stakeholders? is one question I have been continuously reflecting on ever since. In 2017 the Goethe-Institut contracted me as an external evaluator for projects and programmes .

Spaces of Culture - Evaluation of a Large-Scale Turkish-European Collaboration managed by the Goethe-Institut Istanbul 

In 2020-2021, in cooperation with EDUCULT, I evaluated Spaces of Culture, a large-scale project that has been running since 2017 in the three Turkish cities of Diyarbakır, Gaziantep and Izmir. The evaluation, which uses qualitative network analysis, focuses on the impact of European-Turkish partner relations and the sustainable support of civil society art and cultural actors in the regions. It provides a thorough analysis as well as recommendations for a third funding period.

EU 2020: The Goethe-Institut for Europe - Process-based Evaluation 

2020-2021 I evaluate five projects realised by the Goethe-Institut and numerous cooperation partners in the context of the German Presidency of the European Council. I will analyse the impact and effects of the projects on strengthening the European Community and on the participation of citizens in activities and discussions e.g. on European values, sustainable development, artificial intelligence and the future of Europe. Additionally, I will look into the challenges and opportunities of new formats for cultural projects - local, digital, hybrid - under the conditions of the COVID-epidemic. 

SHARED CITIES: Creative Momentum - Evaluation of an EU-funded Cooperation Project

SHARED CITIES: Creative Momentum, co-financed by the Creative Europe Programme is a project that I have been evaluating between 2017 and 2020. From 2016-2020, 11 civil society organisations from 8 cities in Serbia, Poland, Germany, Hungary, Slovakia and the Czech Republic were working on the question how urban spaces can be improved through sharing participatory and creative practices. The project has been coordinated by the Goethe-Institut Prague. In the process-based evaluation, based on the "Culture Works" evaluation approach, I collected data through interviews, group discussions, participatory observations and site visits. In January 2020, I presented the evaluation results for representatives of the Education, Audiovisual and Culture Executive Agency (EACEA) in Brussels. Key results have been published in a brochure.

Freiraum  - Evaluating a Large-Scale European Network 

2018-2019 I evaluated the project Freiraum Europa. 42 Goethe-Institutes worked together with partners from civil society  - NGOs, theatres, museums, cultural centres - on the topic of freedom in Europe. Two cities teamed up in a co-operative tandem. I analysed the questions: Which target groups does the project reach? How do the partners succeed in co-operating over distance? And how do the partners elaborate on the topic of freedom, given the illiberal tendencies all over Europe? I am very happy that my work with Freiraum continues also in 2020, where I will look into the progress of the network until the final event in Brussels in the context of the German EU-Presidency.


Cultural Education and Co-operation

The research project "Conditions of Cultural Education in Schools. Cultural School Development and Cultural Co-operation between Schools and Cultural Partners" (2017-2019) is realised by Dr. Bettina-Marie Gördel within the programme „Kreativpotentiale und Lebenskunst NRW“. I support the German Federal Association of Cultural Education for Children and Youth through scientific consultancy, qualitative data analysis and report-writing. 



Lectures and Workshops

Knowledge expands through sharing. Learning processes are based on appraisal, curiosity and positive confusion. I would love to support you and your team in areas such as evaluation and impact assessment, cultural co-operation, organisational learning, governance and strategy development. 

I elaborate concepts based on your needs that will spark interest and motivation. I guarantee refreshing dialogue, new insight, and joy in working together.

Some references:

Goethe-Institut, headquarters/dep. of strategy and organisational development - internal trainings on impact-assessment, evaluation, and communication of results

N2025 - Cultural Capital of Europe 2025  - workshop on intercultural city development 

Universität für Musik und Darstellende Kunst, Institute of Cultural Management and Gender Studies (IKM) - Lectures and collaboration in the organisation of scientific conferences 

Peter Spindler, Labor für kreatives Theater  - project development 

Deutsche Kinder- und Jugendstiftung (DKJS), Kultur.Forscher! - lecture on research-based learning 

Landesvereinigung Kulturelle Jugendbildung Thüringen e.V. - lecture on cultural and civic education



A Selection of my Work


December 2021

This issue looks at the effects political upheavals and processes of social transformation have on the conditions for cultural production, dissemination, education, policy, and management.

The transfer from one political party to another, even when it occurs through legitimate political processes, can mean the difference between funding and lack of funding, restrictive versus liberal policies, or freedom of expression and censorship. The 1989 transformations in eastern and middle Europe are one example among many others. Current upheavals in many countries have major implications for cultural management and politics given that artistic autonomy is at risk or already restricted with the potential to fundamentally reorder the cultural field. The contributors confront and reflect upon instances of political upheaval and social change that have had a pronounced effect on the arts.

- Special Issue 

April 2019

Wie kann Kulturpolitik so gestaltet werden, dass – im Sinne einer Cultural Governance – nicht nur Politik und nachgeordnet Verwaltung in Entscheidungsprozesse einbezogen sind, sondern auch die Betroffenen: KünstlerInnen, Kulturschaffende, BürgerInnen? Warum ist die gemeinsame Strategieentwicklung insbesondere bei der Kulturfinanzierung herausfordernd? Welche Allianzen und Konflikte entstehen in Verhandlungssituationen? Wie argumentieren VertreterInnen von Politik, Verwaltung und Zivilgesellschaft? Das Buch entwickelt anhand der Beispiele Linz und Graz einen Rahmen für Governance-Analysen. Es bietet darüber hinaus Antworten auf die Fragen, woran Cultural Governance oft scheitert und wie gutes Regieren idealerweise aussehen könnte.


Get in Touch

1070 Wien/Vienna, Austria

+43 650 8082424

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